Identify B2B vs B2C companies using AI

Below is a free tool that uses AI to determine whether a given text describes a B2B or B2C company. We recommend using a company description or bio.

B2B vs B2C companies identifier

We recommend putting in 1 to 2 sentences, such as a LinkedIn description, FB bio, or the site's meta description.

How this classifier works

This tool analyzes text to determine if it's more likely to be describing a B2B or B2C company. We recommend putting in at least one whole sentence.

This pretrained text model uses a Nyckel-created dataset and is built with 36000 samples across 2 labels, including B2B or B2C.

We'll also show a confidence score (the higher the number, the more confident the AI model is that the company is B2B or B2C).

Whether you’re a tech-minded marketer, just curious, or building B2B vs B2C companies detection into your application, we hope our classifier proves helpful.

Need to identify B2B vs B2C companies at scale?

Get API or Zapier access to this classifier for free. It's perfect for:



  • Marketing research: Help businesses understand their target audience by classifying companies based on their B2B or B2C nature. This enables targeted marketing strategies and better allocation of resources.

  • Sales strategy development: Streamline sales approaches by identifying whether potential clients are B2B or B2C, optimizing the sales pitch and approach accordingly.

  • Content personalization: Customize website content, offers, and advertisements according to the business model of the visitor, improving engagement and conversion rates.

  • Market segmentation: Segment the market effectively by identifying business models, enabling more focused and effective marketing campaigns.

  • Investment analysis: Aid investors in assessing companies by understanding their business models, guiding investment decisions and strategies.

  • Competitor analysis: Analyze competitors more accurately by identifying their business model, providing insights into their customer base and market approach.

  • Product development: Inform product development and positioning by understanding the primary audience, tailoring features, and marketing efforts to either B2B or B2C markets.

Want this classifier for your business?

In just minutes you can automate a manual process or validate your proof-of-concept.

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