Nyckel's Ad Tech Pretrained Classifiers
![ad tech pretrained classifiers](/assets/images/functions/banner.webp)
Earlier this year, Nyckel announced the release of our pretrained classifiers. These let you launch your own machine learning model in just minutes.
We’ve continued to build these out, and today we’ve released our first industry-specific bundle: the ad tech pretrained classifiers.
These pre-made models are specifically built for ad tech companies, and they can be used in many ways:
- Provide insightful reports to publishers and advertisers
- Make your bidding algorithm more efficient, increasing CTRs and CRs
- Create custom inclusion/exclusion lists per brand, helping with brand safety concerns
Below are the five pretrained classifiers for ad tech:
Banner Ad Identification (Image)
Our banner ad identifier predicts whether a given image is a banner ad or not.
![banner ad classifier](/blog/images/tech-1.webp)
IAB Category (Text)
Our IAB categories classifier tells you the likely IAB category that that text falls into.
![iab categories issues](/blog/images/tech-5.webp)
Clickbait Headline Identifier (Text)
Our clickbait headline classifier identifies whether a given article headline is clickbait-y or not.
![clickbait identifier](/blog/images/tech-2.webp)
Likely Gender by Image
Our gender image classifier predicts the likely gender of a person in an image.
![gender image identifier](/blog/images/tech-3.webp)
Likely Gender by Text
Our gender text classifier predicts the likely gender of the writer based on text.
![gender text identifier](/blog/images/tech-4.webp)
Job Department Identifier
Our job department identifier can map a job title to a specific department (legal, sales, marketing, etc.)
![job department identifier](/assets/images/functions/job-title-identifier.webp)
Wrap Up
If you’re interested in using one of our pretrained classifiers, please sign-up for a free account and reach out to us at feedback@nyckel.com.